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From the manufacturer
Better Natured Liqui-Crème Permanent Hair Color 
NATURALLY-DERIVED INGREDIENTS
We hold ourselves to high standards and use the Global ISO Standard 16128. Ingredients are found in nature and have undergone limited processing.
100% GRAY COVERAGE
Our high pigment color fights even the most stubborn grays with 100% gray coverage and color that lasts up to 8 weeks.
TRIPLE PLANT-MILK BLEND
Vegan Formula – Infused with a signature blend of Coconut Milk, Tahitian Palm Milk & Orchid Milk that delivers high-performance conditioning results.
PREMIUM-LEVEL FORMULAS
100% free of sulfates, parabens and harsh salts so it’s always gentle on colored hair. Gluten-free and vegan.
1 BLACKS / BROWNS
2 BLONDES
3 REDS
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
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Customer Reviews
4.4 out of 5 stars 38
4.3 out of 5 stars 18
4.2 out of 5 stars 49
4.0 out of 5 stars 49
4.6 out of 5 stars 60
Price
$20.00$20.00
$20.00$20.00
$22.00$22.00
$22.00$22.00
$22.00$22.00
Benefit
Keep Color Vibrant To 9 Weeks
Keep Color Vibrant To 9 Weeks
Eliminate Brassiness
Protect Hair For Blow Drying
Hydrate, Soften & Detangle
Choose This Formula For
Color Treated Hair
Color Treated Hair
Color Treated Blonde Hair
All Hair Types
All Hair Types, Especially Dry
Naturally-Derived Ingredients
86%
95%
96%
93%
97%
Hair Product Type
Hair Shampoos & Conditioners
Hair Shampoos & Conditioners
Hair Color Treatments
Hair Styling Products
Hair Care Treatments
Form
Shampoo
Conditioner
Cream
Lotion
Milk Spray
Is one hair color dye tube enough for long/thick hair? Will this hair color lighten already colored hair?
Our liquid-creme formula will go a long way but even saturation is key to rich, uniform results. For thick or very long hair we recommend 2 hair color dye tubes to ensure proper application. Our hair color cannot lighten previously colored hair.
My grays are stubborn, will this product cover them?
Stubborn grays are no match for our naturally derived formulas! We suggest adding a N(neutral) to your formula for added coverage. For example, if you are 7WB, get both the 7WB and 7N hair color kits. Combine half of each tube & one 2 Oz developer.
How long does the color last? What kind of shampoo and conditioner should I use?
Our permanent hair color is fade proof for up to 8 weeks! Using a color safe shampoo and conditioner like our Color Care Shampoo and Conditioner collection will help prevent fade out for up to 8 weeks.
What comes with the hair color dye? (Tube Only)
This item is for the hair color dye tube ONLY. To start coloring at home you need to purchase the 2 Fl Oz developer and hair coloring accessorries SEPERATELY.
Should I wash my hair before coloring?
There is no need to wash your hair prior to coloring unless you have heavy product in your hair. If you do have a lot of product in your hair, we suggest washing out the product and drying hair completely before coloring.
Product Dimensions : 2 x 2 x 7 inches; 2.89 ounces
Item model number : 2619821
UPC : 074469515993
Manufacturer : Zotos Professional
ASIN : B0BWFSX32D
Country of Origin : USA
Mikey –
Read this
So if your allergic to hair dye this stuff will hurt you. I’m so sick of speedy hair dye but there’s not any other. I wish I can get a good batch. My blue tint and dying twice a total waste of time. Once you get speedy to work it’s good.
JimmyJams –
Product works as advertised and my hair really came out looking great with no issues.
One thing as a guy with graying hair is I found that my gray really makes me look much older. So very often I dye my hair using a number of different products. I have never used a color like this permanent liquid hair color dye from Better Natured before so it was definitely a new experience for me. I learned after receiving this tube of color that I need something called developer (which I ordered from Amazon) and a bottle to mix it in (again order hair color mixing bottle from Amazon) Once I had everything, I needed I was able to color my hair. I first read the directions thoroughly. I like how easy it was to understand and read the directions and I knew exactly how to setup the color to dye my hair. I also watched the video on the item’s page just to make sure I was doing it right. I like how the mix is very easy to open and very easy to squeeze out of the tube and into the color mixing bottle I used. I like how it mixed really well with the developer and within less than 5 minutes I was applying it to my hair. I like how easy it was to apply and how well it went on. Once I had my hair completely covered, I set a timer (using Alexa) for 35 minutes and waited. I noticed a distinct odor but wasn’t overpowering or too strong. I also noticed a little bit irritation but that went away shortly. When the 35 minutes were up, I jumped in the shower, washed off the dye and once my hair was dried, I could see that it did an excellent job of dying my hair black which I love. Only thing I wish was that they provided more product as my developer was 4oz and the tube of dye is only 2oz. But even with that I can definitely say this did a great job dying my hair black (just look at my pics!) and highly recommend this product to men or women. 5 out of 5 stars.
C. Ramsay –
1 part of 2-part hair color, meant for professionals
I got this to color my beard (cover the gray, change from dirty blond). it appears to have good coverage. It does have chemical smell when processing (typical of hair colors). It will dye nails, and skin to a lesser extent. (I got some on a fingernail, and after multiple washings it’s still very distinct.)Make sure to read the listing carefully–I didn’t catch that this is the color portion only, and you need to buy the developer separately. I missed this when ordering. The tube only shows the “N1” color block and title, so it can be confusing if you don’t keep the carton (and aren’t familiar with that naming system). This definitely seems geared to professionals, rather than individual users who are used to buying a full hair color kit.
R.R. –
Great for Gray Coverage
I’ve always used Beauty supply store dye, but decided to order this on Amazon.This hair dye is pretty easy to use: I mixed one part dye to one part of level 20 developer (1 oz of each) and mixed. My daughter applied this dye to my roots and mainly to cover my grays. I left on for about 40 minutes (as I was working and couldn’t get away from my computer): And I love the results. My grays are completely covered (and I did not add my usual Gray magic product). This left my hair feeling very soft and I had no irritation at all. At this price point, I think I would consider continued use, based on the results.Very happy with this purchase.
Rich kid –
The content inside my package was squeezed and also the box was ruined
Unsatisfied customer
Cynthia Sanchez –
Don’t Forget The Developer!
I was looking for a great hair dye so I could dye my hair black. I found this product and decided to try it out. I was very interested that this product was marketed to be mostly natural so I wanted to see how well it worked.First, I will mention that you have to have a developer for this product. This product only provides you with the color but it does require a developer for it to work. I didn’t know this whenever I got this product, so I just ran to my local hair store to grab some. After, getting everything together, it was really easy to follow the instructions and the color came out really great. Since this is a permanent hair dye, I’m expecting the hair dye to last for awhile.
ThoseKiddosMama –
Works great!
I used this hair dye on my husband (he has a lot of grays).It worked great.There was enough to do all of his head (granted, he has short hair).Covers evenly and deep colors.Easy to apply.No reactions. The smell wasn’t bad, either.Definitely recommend!
MoS –
not complete
This is a strong smell, and didnt seem to do anything. I forgot about about this and went to try again on my goatee, but look at other reviews first. Not sure if long ago when I got this the 1 very small blurb was there or not, but it should be on the description or more spelled out clearly you need the 2nd part to actually have this work.